October 28, 2016
Powder Mountain Announces Largest Lift-Serviced Resort Expansion in North American History and Unprecedented Skier Cap;
Adds Over 1,000 Acres of Terrain with Two New Chairlifts While Capping Day Passes at 2,000;
Announces New Town Location Six Miles from Mid-Mountain Base
Eden, UT - Powder Mountain Resort is excited to announce the addition of two new lifts accessing over 1,000 acres of new terrain adjacent to the core of our future town for the 2016-2017 winter season. This is the largest lift-serviced resort expansion in North American history. Additionally, the resort is capping season and day passes which will increase the amount of acreage per skier, making Powder Mountain the largest and most spacious ski area in the United States.
Preserving the Powder While Building a Next-Generation Alpine Town
In 2011, Chairman Greg Mauro, then a local season pass holder, approached Summit with the idea to save Powder Mountain from overdevelopment and overcrowding and build a next-generation Alpine town with the Summit community as an anchor. The Summit organization strives to catalyze entrepreneurship, support creative achievement, and drive positive global change. After a crowdsourcing campaign, Powder Mountain was purchased in 2013 by Summit Powder Mountain--the youngest ownership group in the ski industry. Since the resort is not owned by a large corporation or private equity firm, it has the ability to reject the usual corporate resort formula of mega-homes, luxury outlets, and crowds reminiscent of an amusement park.
The two lift expansions, along with 6 miles of new roads, connects the existing resort to the new town location, which rests on a saddle intersecting the top of three bowls at an elevation of 8600 feet. This new town location features topographic features and views unlike any location in the US, including sprawling meadows and views of the Great Salt Lake. Ultimately, the new town, which was modeled after the Swiss town of Wengen, will be similar in size to the historical parts of Aspen and Telluride. The town will feature a main street with pop-up stores, micro-apartments, farm-to-table restaurants, yoga boot-camps, public art, media labs and educational outlets offering training in everything from transcendental meditation, software development and athletic performance. It will embody a next-generation urbanism that nourishes social entrepreneurship, connection and collaboration, and responsible living.
Powder Mountain, historically, has been known for its adventure skiing, uncrowded slopes and expansive terrain. In addition to the largest expansion of a US ski resort in history, Powder Mountain is also announcing the capping of adult season passes at 1,000 and total day passes at 2,000 daily, enabling a skier density less than 10% of what is found at comparably sized resorts. “We strive to maintain the uncrowded, wide open, adventurous experience Pow Mow is known for. By adding two new lifts and over 1,000 acres of new lift accessible terrain, capping ticket sales at 2,000 per day and establishing a limit of 1,000 adult season pass holders annually, we aim to keep our skier density of 1 acre per skier. Compare that with some of the largest resorts in the region who routinely see skier densities in excess of 14 skiers per acre, it is easy to see that we are truly committed to Preserving the Pow!” said Mark Schroetel, General Manager of Powder Mountain Resort. Schroetel added, "With an advanced full price lift ticket price of $79, we truly offer all the terrain of the largest resorts in the country at half the price and a fraction of the crowd." Utah based lift manufacturer SkyTrac will be installing the new lifts in Lefty’s Canyon and Mary’s Bowl with a scheduled completion in mid-December. The addition of two new lifts accessing over 1,000 acres of new terrain for the 2016-2017 winter season pushes lift accessible terrain total to 7957 and total skiable acreage to 8464 making it one of the largest ski areas in the United States. Mary’s and Village Lift will access terrain previously accessible only by all day guided cat skiing adventures.
Powder Mountain offers a unique opportunity for skiers and riders of all levels to experience their personal adventure within our expansive boundaries. Novice powder skiers and riders can easily dip into any of the powder stashes off our impeccably groomed trails with the knowledge they can return to the corduroy any time they want. Intermediates and advanced powder fans can access true side country adventure via single ride cat on Lightning Ridge, Rain Tree and the newly added Lefty’s cat serviced terrain. Those seeking a bit more adventure can opt for a full day snowcat expedition to Davenport, an area known for steep canyon descents and deep, untracked powder. If you are seeking the ultimate guided adventure, check out the experts only Wolf Creek and DMI (Don't Mention It) Tours that provide skiers and riders access to over 1,500 acres and over 3,300 feet of vertical drop. Lifts, snowcats and shuttles deliver easy access to these areas, so you can focus on the extreme pitch and the pure joy of ripping your powder paradise. Also new this year, we are offering all day and single ride heli skiing adventures. Diamond Peak’s skilled guides can customize an experience that will make your wildest powder dreams come true.
Powder Mountain Resort is pleased to announced two new partnerships with Mizu Water Bottles and POW (Protect Our Winters). Powder Mountain is going 100% plastic water bottle free with the help of Mizu, who will be installing brand new water stations in every lodge to promote the use of refillable water bottles. Furthermore, Powder Mountain is pleased to help spread POW’s message to our guests. “Our snow comes from Mother Nature and we are 100% reliant on Her for our amazing powder. We strongly believe in POW’s educational outreach and lobbying efforts to protect our most cherished resource” said Schroetel.